Today, market trends are shifting in favor of online selling and services finding more than ever. The reality is, it is more necessary for a business to have a website than it is to have a physical storefront. Unfortunately, this new battlefront is already very competitive. A few years ago, simply having a website meant that you could scoop all the online business your competitors were missing out on. Today, almost every other business has a website. So for you to beat the competition, you have to take a second look at your website and evaluate if it is really giving you the edge that you need to succeed.