1. Pitch

Pitch is a new presentation software, enabling teams to craft and distribute beautiful presentations more effectively.

2. Drift

Drift is a one of the leading marketing platform that provides chatbot conversations. 

Drift has effectively reflected the ethos of their brand. Drift is all about creating “personalised conversations”, which is even demonstrated in the use of a font that looks handwritten. This is a great unique addition. 

3. Zendesk

Zendesk is a world know customer service platform that streamlines sales and upgrades customer engagement. 

They use a friendly tone with phrases like “champions of customer service” and “take Zendesk for a spin” to create an easy-going and inviting feel. Large font effectively draws attention to these moments.

4. Mailchimp

Mailchimp is American SaaS marketing automation platform and email marketing service.

Narrowed their target audience to small businesses by copy like “Mailchimp helps small businesses do big things”. Colors, style and clear CTA.


Stripe is a set of payment products that equips companies to accept payments online and in person. 

Stripe credits itself as being a high-tech company, which is reflected in their web design choice of brightly coloured moving graphics that automatically draw users in.

Their copy is centred around customers building belief in Stripe. A key way they do this is by using strong social proof with phrases like “millions of businesses” use Stripe’s software.

6. Slack

Slack — a communication tool which enhances efficiency and team relationships for businesses of all sizes.

Slack offers an informative video that showcases their platform, leveraging the 88% more time users spend on pages with video.

7. Typeform

Typeform creates forms and surveys enabling businesses to accumulate better data.

The minimal layout, explanation video and neutral palette make the website both easy to navigate and aesthetically pleasing.

This website continues to excel with a social proof section of examples of how they have helped grow individual businesses — the testimonial of Mask Match is particularly smart as it’s so current. 

8. VideoAsk

VideoAsk is a face-to-face communication tool that helps companies by creating videos.

Face-to-face video plays on mute when you land on the site, almost unconsciously urging a user to turn the sound up. A potential client then gets an immediate taster of the product.

The team member in the video also asks the viewer a direct question, giving a real sense of interaction and communication — the aim of the product.

9. TransferWise

TransferWise – global money transfer platform.

TransferWise prides themselves on being transparent about their fees and their website does that straight off the bat. Right at the top of their homepage, they have a graphic that walks users through every fee and every step taken in the conversion process.

10. Fullstory

FullStory is an service which gives customers transparency over app activity.

FullStory overtly displays business metrics on their website as a sales pitch with a link to a new study at the top of their homepage — “enterprise retailer sees 411% ROI using FullStory”. This is a great way to lead with your best foot using numbers.