Given that today’s brands and retailers have an enormous opportunity to access and leverage customer data, I would think that they were equipped deliver highly relevant product recommendations, promotional offers, and a bespoke customer experience. The customer data is out there and accessible; the issue is finding the right tools to collect, analyse, and leverage it.
This is the post in a series on designing a purposeful user flow, which is an intentional, directed flow of information and choices designed into your website’s most important positioning content that does not rely upon a visitor exploring and using a navigation menu.